Founded in October of 1994, Pinnacle Health Group (PHG) began with only five individuals and has grown to over 30. Due to rapid growth in the company, Pinnacle Health Group relocated to an office in Atlanta's Perimeter area. Pinnacle Health Group is now one of the largest full-service physician recruiting firms in the nation.

Our Story...

What makes a winning company? Behind each successful business stands entrepreneurs who have the desire, vision, and know-how to make it work. Michael Broxterman and John Couvillon have an extensive history together. Both worked for a prestigious company that was the industry leader when they started out in physician recruitment and were the top producers for the company. Even though contingency firms were popular during the early 1990s, they started a retained physician recruitment firm because of their belief in promoting outstanding client service and customer satisfaction.

The Problem with Large Companies

There are fundamentally two ways to run a company: for short-term profit or for long-term viability and success. In many large firms, the management team is not even experienced with physician recruiting. In addition, their financial managers oftentimes look solely at company profits without considering the ongoing commitment to their clients.

In contrast, Pinnacle Health Group's combination of the best resources as well as its focus on client services kept the company thriving for ten consecutive years. They understand that an unparalleled reputation is crucial in maintaining and promoting continued growth. Large companies tend to diversify too much which results in weakened client relations. However, smaller companies like Pinnacle Health Group receive a large amount of repeat business from existing clients who are pleased with their services and proven track record.

Starting Their Own Firm

Michael, understanding that bad news travels faster than good news, wanted to achieve 100 percent customer satisfaction. That is why he and John started their own physician recruitment firm based on a unique Total Quality Commitment program in which marketers stay in touch with clients by calling them once a month and generating ongoing progress reports for each search. By maintaining exceptional communications with clients and creating numerous recruitment tools, they set themselves apart from the rest of the competition.

When business owners are actively involved in the company, it makes for a better company. In addition to running their business and helping individuals and groups succeed, both are still dynamically involved in managing company accounts and territories. This ensures the business is run the way it should be - like a company who cares about quality commitment to its clients.

The Growth of the Company

At the time, many advised them against getting involved in the health care industry. Despite this resistance, Michael and John started Pinnacle Health Group, a full-service physician recruitment firm, in 1994. Full-service firms succeed because they produce superior results when compared to other types of recruitment firms, and happy clients are what put a company on the map. During the first few years, the company grew fast, then a slow stabilizing growth started taking over. This kind of leveling off is ideal because medium-sized companies aren't too big to care about their clients and aren't too small to limit resources. They were so successful that John Couvillon, CEO of Pinnacle Health Group, was nominated for the "Small Business Administration Person of the Year" award and was runner up to the founder of Mindspring, one of the biggest Internet service providers in the nation!

Three Important Principles

Pinnacle Health Group is built on three important principles: sound ethics, superior client relations, and results through excellent resources.

Sound Ethics:

• The business ethics of Pinnacle Health Group are held to the high standards of the National Association of Physician Recruiters (NAPR). The NAPR is viewed as the "Better Business Bureau" of the physician recruitment industry. Pinnacle Health Group is not only a member of the NAPR, but Michael Broxterman has also served on the board for eight years and as President of the association in 2004-2005.

• Pinnacle Health Group strives to give 100 percent satisfaction to its clients. They do this by hiring only the best recruiters who have a proven track record. In fact, their recruiting staff has the highest average experience level in the industry. They are also unique in providing clients with monthly progress reports that keep them up-to-speed on search results. In addition, Pinnacle initiates and sustains amiable exchanges between clients and physicians and supplies many useful recruitment tools such as surveys, progress reports, e-mail and marketing campaigns, etc.

• Having reliable, expert resources are vital in physician recruitment. That is why Pinnacle Health Group works hard to secure the best resources in the business. Over 10,000 physicians contact us each year asking about Pinnacle's job opportunities. In addition, our website gets over 100,000 hits each month and is supported by targeted monthly e-mailing campaigns of over 30,000. Pinnacle Health Group also generates extensive direct mailing and advertising campaigns and monthly newsletters that reach over 400,000 physicians and clients annually.

To learn more about Pinnacle Health Group, contact Michael P. Broxterman, Chief Operating Officer, at 1-800-492-7771, ext. 207.