The Need:
A medical center in Georgia was seeking a new physician to help address the community’s need for health care. The facility was also looking to build its own hospitalist program. Not only did the current physician shortage make the search challenging, but it was also important for the client to find someone who had the right skills as well as a good fit culturally. The healthcare organization partnered with Pinnacle Health Group (PHG) in recruiting for this practice opportunity.
The Action:
Pinnacle Health Group set up a sourcing plan with the facility’s administrators. PHG conducted a first-hand community profile to assess the best recruitment strategy for the opportunity. PHG then implemented an extensive marketing campaign for the facility that included hospitalist-specific print and online job distribution channels as well as niche venues such as residency and fellowship programs. PHG received quality physician candidates, with direct mail and email campaigns being the most effective.
The Result:
PHG presented a physician who was greatly interested in the position due to the facility’s location. The unique and historic charm of the community and the various family-friendly recreational activities it offers appealed to the physician. The facility’s administrators were impressed with her medical training and expertise, communication skills and personality. There was slight difficulty in scheduling as the client wanted the physician to start sooner than she wanted to, but through a creative strategy we were able to overcome the problem. With proactive communication, creative sourcing strategy and excellent negotiation skills, Pinnacle Health Group has yet again exceeded client expectations!