THE NEED: A healthcare facility in Omaha, Nebraska was seeking a new child neurologist to replace its previous physician. The practice was recently established to serve the great need found in nearby communities. As there are only about 1,526 child neurologists in the country today, the small candidate pool was seen as an added challenge in recruiting a new physician.
THE ACTION: Pinnacle Health Group worked with hospital administrators in implementing a suitable recruitment campaign. The campaign included first-hand community profiling, as well as site and community visits. PHG utilized Digital Press direct mail, different email campaigns and other job postings. PHG also sought a larger, yet quality pool of physician candidates by using various online sourcing to target passive job seekers and industry-specific job distribution systems. PHG acquired numerous positive responses, with online sourcing producing the best results. PHG proactively worked with the client and provided timely updates on the search process.
THE RESULT: Pinnacle began communicating with a board-certified doctor who worked as a child neurologist in a nearby community. He had a professional affiliation to the hospital many years before, making him an ideal physician for the facility. Because of his good reputation, some members of the community still remembered him favorably. The physician had an interest in performing academic research and appreciated that the opportunity would allow him to do so in its facility. His spouse also enjoyed the community and all it had to offer.
After an in-depth interview and further discussions, the physician signed on to the hospital. It was a fairly quick process that yielded a positive placement timeline for the client. Using a proactive approach and having an outstanding attention to detail, Pinnacle Health Group once again exceeded the client’s expectations!